They say all is fair, in love and war and so as in having beautiful skin. Men in Korea break the stigma of women as sole beauty product endorsers. Nowadays, regardless of gender, you can achieve healthy, glowing, and celebrity-like skin with the right skincare routine and products, agree?
Let’s get to know these men, particularly in the world of Kpop and the k-beauty products they stan for. Is your favorite idol part of the list?
Let’s start!
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BTOB Yook Sungjae
BTOB’s face of the group, Yook Sungjae is known as the playful maknae (youngest of the bunch) to his hyung’s (older brothers). With his colorful personality, he got numerous nicknames and his favorite is handsome weirdo (only a real fan will know).
One of the skincare staples this handsome weirdo swears is Some By Mi’s bestseller and brand’s flagship – the 30 day miracle toner which is best paired with Some By Mi’s 30Days Miracle Cream.
AHA, BHA, and PHA are the main ingredients in Some by Mi Miracle line of acne treatment products, which unclog pores that trap bacteria-causing pimples and gently exfoliate for a healthier and brighter complexion.
The 30 day miracle line is also available in travel-friendly sizes. A complete set that comes with a cleanser, toner, serum, and cream.
While Yook Sungjae is serving in the military, then came another muse from the boy group EXO.
Exo Sehun
Sehun bags two different k-beauty brands under his name last 2020. It was summer when he was chosen as China’s brand ambassador of Dr. Jart+, selling out 20 thousand pieces of his limited edition mask set within 9 minutes.
And before 2020 ends, Some By Mi officially announced Oh Sehun as the new face of the brand.
The new brand ambassador posted on his Instagram account his love for the brand, showcasing Some By Mi’s Super Matcha Pore Care Starter Kit.
Super Matcha line targets pore-related concerns such as excess sebum, blackheads, and dead skin cells. A naturally-derived BHA found in Matcha water, which is used in this product, gently cleanses skin and tightens pores.
The kit contains Super Matcha Pore Clean Cleansing Gel, Pore Clean Clay Mask, Pore Tightening Toner, and Tightening Serum.
SOME BY MI Super Matcha Pore Care Starter Kit
Exo Chanyeol
Another member from the boy group Exo was chosen as a beauty brand ambassador last year. From the visual line, we have Park Chanyeol as Nacific’s global model.
Chanyeol is famous with the brand’s best-sellers like the Fresh Herb Origin Serum which sold more than a million bottles worldwide, and other products such as the Phyto Niacin, Pink AHABHA toner, Cica Tea Tree mask, and Vitamin C Newpair Cream.
This guy next door is obsessed with facial masks. He shared in a video his bias from the brand and a must-have for his travels. One is sunblock and the other is Cica Tea Tree mask that he uses at night in between going to bed and in his “me time” playing games till he falls asleep.
NCT 127
Nature Republic welcomes NCT 127 to the family summer of 2020. It’s no secret that their labelmate and the Kpop titan group EXO have represented the brand for the past six years.
NCT 127 members can’t hide their excitement and share the news “subtly” to their fans through social media. Have you seen the live sns where Doyoung played as Jungwoo’s hairstylist? Jungwoo cracked into laughter when Doyoung picked up a hand sanitizer from Nature Republic out of nowhere, showed it to the camera a couple of times (like a freeze-frame shot) just to make sure the viewers won’t miss the brand! Smart one, Doyoung!
Other members are unstoppable as well. Taeyong was seen using Nature Republic sunstick during the SuperM’s behind the scenes of their music video. There are other live broadcasts from NCT members, Mark and Johnny, using Nature Republic’s signature hand sanitizer and workout sessions with Yuta, Johnny, and Taeyong.
Seventeen
Seventeen is a 13 member Kpop group, famous as “self-producing” idols. This talented boy group represents The Saem since 2017. The k-beauty brand and Seventeen collaborated with a couple of cosmetics and skincare products that Carat’s (Seventeen’s fandom) are more than happy to collect. There’s the Lip balm set, Travel kit set, Perfume stick set, Aloe face mask, and more with exclusive love-filled messages, photos, and signatures from the boy group itself.
Seventeen's Beauty Tips
To keep the skin supple and soft, Mingyu and Wonwoo remind the Carats to always remove any last bit of makeup before going to bed. Another tip from members Joshua and Vernon for glowing skin is moisturizer. And if there’s one single product they all agree with, that would be The Saem’s face mask. It doesn’t only keep the skin hydrated but notices a different glow on stage and performances.
EXO Baekhyun
EXO’s vocalist and SuperM’s leader Baekhyun was revealed as TIRTIR’s new global brand ambassador right after Park Seo Joon Oppa.
April 2020, TIRTIR released the official video of Baekhyun as the new face of the brand. You can see him holding TirTir’s Cica Care Bubble Toner, Ceramic Cream, and the Rosemary One Essence.
TIRTIR and Baekhyun’s first collaboration is a lip tint in 6 different shades which was sold out at a lightning speed!
As a beauty brand ambassador, Baekhyun shared a few skincare tips. According to the genius idol, it’s all about finding the right product. In his case, what suits him are gentle products —not oily but very hydrating— otherwise, his skin will breakout. Also, he removes his makeup the second he’s done with his schedules (makeup makes him uncomfortable).
Kim Yohan
Yohan is a member of a new Kpop group WEi and a former member of X1. He gained attention when he joined a boy group survival reality show named Produce 101 and finished first in rank. This young idol is well known for its flower boy look that now represents Tony Moly.
Tony Moly has a good eye for choosing idols to carry their name. Previous endorsers are from one of the hottest idols, Monsta X, and the funniest boy group BTOB.
BTS
And last but definitely not the least is the boy group that needs no introduction – BTS! Bangtan boys collaborated with a brand famous for high-quality sheet masks, MEDIHEAL.
Members J-Hope and Suga also did a V Live. They call it “facial mask broadcast” pampering themselves with a facial mask from Mediheal while checking on the A.R.M.Y’s. Suga mentioned the tightening effect of a mask sheet while J-Hope uses them to address his dry skin. In the V Live session, Suga tried the Mediheal Airguard Foilab Mask while J-Hope’s choice is Tea Tree Essential Blemish Control Mask.
There are 2 cute and noteworthy steps I’ve learned from these boys from the rap line. If you want to get the best results the J-Hope way, spray a little toner then apply the mask. If you prefer Suga’s, he likes moisturizer better.
If you want to dig deeper BTS skincare routine and the beauty products they were spotted using, head on to Skincare With BTS blog – A List of Skincare Products Bangtan Boys Are Spotted Using!
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